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Mai Linh Media

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MAI LINH CORP OVERVIEW

MAI LINH CORP OVERVIEW
Mai Linh Corp is well-known as the largest taxi operator in Vietnam with coverage in 63 cities, provinces, and 04 islands. Embracing the mission of bringing superior satisfaction to customers, as well as raising a better quality of life, Mai Linh constantly pursues a new set of values to complete and enhance the company's services.  That is why, starting from the Taxi company, Mai Linh Corp has gradually expanded its core business to other related categories such as car rental, e-bus, tourism and travel services, etc. After 27 years of continuous development, nowadays, Mai Linh is a familiar and unreplaced brand name that follows Vietnamese people anywhere across the S-shaped country. Recently, to respond to the new change in market demands, Mai Linh Corp also put its focus on technological innovation to enrich the provided services and create a truly supportive experience. Mail Linh Mediacom - a media agency that fuses the traditionaltaxi ad method with digital advances, is one of the subsidiaries that was founded for this purpose. 

ABOUT MAI LINH MEDIA

ABOUT MAI LINH MEDIA
As you may know, Mai Linh Media is a media agency that belongs to Mai Linh Group (MLG) - a well-known corporation whose taxi fleets and other transporting services run across 64 cities, provinces, and 04 islands in Vietnam. To take advantage of this extensive moving network, Mai Linh Media is established to turn the MLG’s owning vehicles into a dynamic advertising medium, from which advertisers can use the power of creativity to sharpen their cost-effectiveness marketing solution.  Our taxi advertising options range from trunk ad panels, door wraps to the inner approach that integrates creative innovations to engage or drive customers from offline to online, and vice versa. These solutions also help brands have broader coverage in comparison with traditional OOH to maximize the marketing reach and communicate with busy people when and where digital screens fail to connect. In other words, Mai Linh Media’s service can be seen as a supplement to the IMC campaign, especially when the gap between online and offline activities is high! Constantly investing and testing a new way to improve the seamless and harmonious experience for taxi customers as well as people on the go, Mai Linh Media never stops innovating to catch up with new changes in the market. And we believe partnering with us will help brands achieve the next level of sustainable growth.

BRAND STORY

BRAND STORY
To stand still is to fall behind cause people always move forward. In the advertising industry, if singly relying on fixing spots, the OOH method may no longer keep up with the audiences' daily lives. Thus, at Mai Linh Media Com, we have worked toward a solution that enables traditional billboards to catch up with the speed of dynamic modern behaviors. Inherited the largest vehicle network in Vietnam, we realize that a vehicle can be a powerful medium for advertisers. Running across the length and breadth of the city, especially where the traffic is high, the vehicle can be treated as an extensive advertising platform to reach customers from all walks of life. That is why, with the power of creativity, we reimagine every possibility of customizing this special platform internally and externally. From this, we create a flexible solution to help advertisers connect with every second that people let their minds run free in street, and reach to where and when cannot be approached by the digital screen to catch the attention of the market on the move as well as draw brands closer to 'on the go audiences'

VISION & MISSION

VISION & MISSION

VISION

A marketing powerhouse that fuels the growth of Mai Linh Corp and partners via strategic and creative consultancy.

MISSION

Brand awareness and creative solutions to people on the go in every corner of the country.

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64-68 Hai Ba Trung Steet, Ben Nghe Ward, District 1, HCM City, Viet Nam
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